First, we always put website on a content management system of some kind. This has been our goal from day one, and there are very few sites we\u2019ve ever launched without this kind of setup. There are a number of tools we offer. We have Ladybug for our clients, and soon we\u2019ll have Fluttershow for others to use. We also like ExpressionEngine a lot, and most e-commerce systems come with their own basic CMS features.<\/p>\n
Next, we have to think about the domain and web hosting. While hosting recommendations are always changing, for budget-minded projects we still often recommend Dreamhost, and for larger projects, we tend to go with Joyent. The domain question is an interesting one these days. With the advent of Google Apps or other email services, we find ourselves needing to point this or that record to different places. Many domain name registrars just don\u2019t let you do that, unfortunately, so we sometimes also use another intermediary service to let us point mail services to one place, different web addresses and subdomains to different places, and so on. It gets complicated!<\/p>\n
Analytics and SEO needs to be considered. It almost goes without saying that we\u2019ll put a site on Google Analytics, since it\u2019s free and of very high quality. But sometimes that\u2019s not enough. If you have feeds you want to track, you need to look into something like Feedburner, since Google Analytics just isn\u2019t going to see those feeds – it can\u2019t! And optimizing a site for search engines has to be considered, including making some kind of site map that search engines can use to see your site more easily.<\/p>\n
There\u2019s more, and we\u2019ll probably revisit this list in another week or two. What would you change, or add, to our list? What\u2019s on yours?<\/p>\n","protected":false},"excerpt":{"rendered":"
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