Our initial goal was to clean up the HCC website, adding in clean white spaces and a simplified navigation. HCC\u2019s website was already parsed into logical sections (Medical Stop Loss, Group Term, etc). To further accentuate this schemata, we created section personalities, each with a vibrant corresponding images representing strength and their eye-of-the storm theme as well as a corresponding highlight color. That way, you always know what section of the site you are on.<\/p>\n
Another focus of the HCC redesign was search engine visibility. To this end, we redesigned their website without drop-down menus. Why no drop-downs? Such JaveScript menus are not usually follow-able by search engines (among other usability concerns). The new site contains content-rich sidebars for each section that lists quick links, departments, important resources and quick contact information – all clearly visible from any page in the site.<\/p>\n
For this project, we spearheaded the design and art direction and then handed off our HTML and CSS files (along with a comprehensive design document) and\u2026waited. As a designer, it is always hard to hand-off your work and let someone else put it together. But, the HCC Life production team did us proud \u2013 take a look at the online project<\/a>. It is exciting to see some of the new site imagery applied to their print material<\/a> as well!<\/p>\n","protected":false},"excerpt":{"rendered":" Our initial goal was to clean up the HCC website, adding in clean white spaces and a simplified navigation.<\/p>\n","protected":false},"author":3,"featured_media":8994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[62],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/needmoredesigns.com\/wp-content\/uploads\/e-f\/flickr-4582226430-hd.jpg","_links":{"self":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/1627"}],"collection":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/comments?post=1627"}],"version-history":[{"count":0,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/1627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media\/8994"}],"wp:attachment":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media?parent=1627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/categories?post=1627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/tags?post=1627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}