{"id":1626,"date":"2008-06-05T09:34:00","date_gmt":"2008-06-05T17:34:00","guid":{"rendered":"http:\/\/localhost\/we-come-in-peace"},"modified":"2017-01-20T14:47:35","modified_gmt":"2017-01-20T22:47:35","slug":"we-come-in-peace","status":"publish","type":"post","link":"https:\/\/needmoredesigns.com\/we-come-in-peace\/","title":{"rendered":"We Come in Peace"},"content":{"rendered":"
This morning, I\u2019ve thus far received email newsletters from Banana Republic<\/a>, Aveda<\/a>, Daily Candy<\/a>, Apple, Pinball Publishing<\/a>, Design within Reach<\/a> and EcoTrust. It is not yet noon. I\u2019m certain that I\u2019ve signed up for each of these at one time or another (or at least purchased from them recently), but with a busy day ahead, not many of these are getting more than a cursory look, much less a read and a click. Doubtless, I am not alone.<\/p>\n Campaign Monitor on mailings: \u201cThe more we see our audience as passive receivers of a mass message, the less likely we are to think about what works best for them instead of us. Email is such a personal medium, at least on the receiving end, and it\u2019s a dreadful waste of that intimacy to just throw out the same message to everyone.\u201d So what do we do instead? The folks at Campaign Monitor have some valuable ideas<\/a>. For one, drop the war metaphores – we want to open up lines of communication, not sent out mail blasts<\/b>.<\/p>\n