The first thing we wanted to try was something very similar to the old, Flash-based site. This is very much along those lines.<\/p>\n
We started thinking about how we would tackle other pages, and realized that the category list for coffees would be very important.<\/p>\n
However, we didn\u2019t really like the way this looked. We moved on to a mockup of a single coffee category, but wanted to do something that would better represent Stumptown\u2019s emphasis on personality, color, and photography. They have a new line of bags for their coffee, which feature coffee cards that look much like baseball cards. What if we incorporated that look?<\/p>\n
That\u2019s more like it. You could then navigate between coffee regions (Africa, Latin America, and so on), see a nice big image and description of the region, and more.<\/p>\n
I personally felt the colors were looking a bit too dark, so I wanted to try something lighter. Here we see our improved idea for showing the coffee regions – represent them as cards, with pictures, which look like the coffee cards folks will see in the stores.<\/p>\n
Now we were ready to revisit our idea for the home page. This time, we wanted to just show a video. The idea was that you were jumping right into the Stumptown experience, and the little arrows on each side would let you switch between the videos.<\/p>\n
We were really on to something, and at this point we stopped and went over our ideas with the client. And tomorrow, we\u2019ll talk about our next round!<\/p>\n","protected":false},"excerpt":{"rendered":"
A glimpse into a redesign.<\/p>\n","protected":false},"author":2,"featured_media":10803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[62,58],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2015\/04\/Stumptown_Header.jpg","_links":{"self":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/1578"}],"collection":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/comments?post=1578"}],"version-history":[{"count":0,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/1578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media\/10803"}],"wp:attachment":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media?parent=1578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/categories?post=1578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/tags?post=1578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}