{"id":14391,"date":"2016-07-06T15:05:17","date_gmt":"2016-07-06T22:05:17","guid":{"rendered":"\/?p=14391"},"modified":"2023-02-15T13:57:33","modified_gmt":"2023-02-15T21:57:33","slug":"subscription-sites","status":"publish","type":"post","link":"https:\/\/needmoredesigns.com\/subscription-sites\/","title":{"rendered":"Subscription Site Design Strategies"},"content":{"rendered":"<p>The folks at <a href=\"https:\/\/woocommerce.com\/?aff=2939\">WooCommerce<\/a> have written a must-read article on <a href=\"https:\/\/woocommerce.com\/2016\/06\/subscription-homepage-customization\/\">subscription website home page<\/a>\u00a0strategy and design. In it, they make a compelling case for how important it is to create a clear, engaging page for a stellar first impression.\u00a0We&#8217;re thrilled to see our work\u00a0for <a href=\"\/work\/salt-straw\/\">Salt &amp; Straw<\/a> and <a href=\"\/work\/supercrown-coffee-roasters\/\">Supercrown Coffee Roasters<\/a> among the examples (both created with <a href=\"https:\/\/woocommerce.com\/products\/woocommerce-subscriptions\/?aff=2939\">WooCommerce&#8217;s subscription plug-in<\/a>).<\/p>\n<h2>Supercrown Coffee Roasters<\/h2>\n<p>Supercrown is a coffee subscription curated by Roaster Darleen\u00a0Scherer. The model is crystal clear: subscribe and join Darleen&#8217;s expiration through coffee. The sign-up experience is equally transparent.<\/p>\n<div id='gallery-1' class='gallery galleryid-14391 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"528\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-large size-large thb-lazyload lazyload\" alt=\"\" aria-describedby=\"gallery-1-14394\" sizes=\"(max-width: 1170px) 100vw, 1170px\" data-src=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/07\/supercrown-subbscription-chooser-1920x867.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/07\/supercrown-subbscription-chooser-1920x867.png 1920w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/07\/supercrown-subbscription-chooser-410x185.png 410w\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-14394'>\n\t\t\t\tWhat You Need\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-large size-large thb-lazyload lazyload\" alt=\"supercrown website on an iPad\" aria-describedby=\"gallery-1-13367\" sizes=\"(max-width: 1170px) 100vw, 1170px\" data-src=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/01\/supercrown-cards-ipad-1440x960.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/01\/supercrown-cards-ipad-1440x960.jpg 1440w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/01\/supercrown-cards-ipad-450x300.jpg 450w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/01\/supercrown-cards-ipad-410x273.jpg 410w\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-13367'>\n\t\t\t\tSupercrown\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"780\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-large size-large thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 1170px) 100vw, 1170px\" data-src=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/07\/Supercrown-3-Boxes-Front-Detail-1440x960.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/07\/Supercrown-3-Boxes-Front-Detail-1440x960.jpg 1440w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/07\/Supercrown-3-Boxes-Front-Detail-450x300.jpg 450w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/07\/Supercrown-3-Boxes-Front-Detail-410x273.jpg 410w\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<blockquote><p>&#8220;Supercrown Coffee Roasters also has an <em>amazing<\/em> tool on their homepage used to show you the exact price you\u2019ll pay when you select the coffee volume and delivery frequency you prefer. This transparency goes a long way to keeping potential customers satisfied\u2026 and on your site.&#8221;<\/p><\/blockquote>\n<h2>Salt &amp; Straw<\/h2>\n<p>From Salt &amp; Straw, we learn that crystal clear benefits and gorgeous photography go a long way.<\/p>\n<div id='gallery-2' class='gallery galleryid-14391 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"273\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-medium size-medium thb-lazyload lazyload\" alt=\"Home page of the Salt &amp; Straw website redesign shown on an iPad\" data-src=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2014\/09\/Salt-and-Straw-Hero-iPad-410x273.jpg\" data-sizes=\"auto\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"410\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-medium size-medium thb-lazyload lazyload\" alt=\"\" sizes=\"(max-width: 410px) 100vw, 410px\" data-src=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2014\/09\/Salt-and-Straw-Sq-410x410.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2014\/09\/Salt-and-Straw-Sq-410x410.jpg 410w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2014\/09\/Salt-and-Straw-Sq-50x50.jpg 50w\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"273\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-medium size-medium thb-lazyload lazyload\" alt=\"Salt and Straw in Portland Monthly\" data-src=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/o-p\/Part 2\/portland-monthly-2012-410x273.jpg\" data-sizes=\"auto\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<blockquote><p>&#8220;The appeal of an ice cream subscription is likely obvious, but Salt &amp; Straw clearly explains why their ice cream subscription is the one worth buying: with their Pints Club, you get five new flavors to try each month. It\u2019s a crystal clear sales pitch that sets them apart.<\/p>\n<p>Note also that Salt &amp; Straw uses a combination of images and text to make their point clear. You\u2019ll see the same theme repeated with many of the other sites highlighted here. You can say whatever you like about your products or the benefits of a subscription model, but great photos are ultimately one of the best ways to drive your point home.&#8221;<\/p><\/blockquote>\n<p>These are a couple of the handful of tips for customizing a subscription website&#8217;s home page. Check out the <a href=\"https:\/\/woocommerce.com\/2016\/06\/subscription-homepage-customization\/?aff=2939\">full article<\/a> for more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WooCommerce outlines tips for crafting a killer subscription home page. Featuring our work for Supercrown Coffee Roasters and Salt &#038; Straw.<\/p>\n","protected":false},"author":3,"featured_media":14392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[642],"tags":[251,627,359],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/07\/salt-and-straw-pink-ice-cream.png","_links":{"self":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/14391"}],"collection":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/comments?post=14391"}],"version-history":[{"count":2,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/14391\/revisions"}],"predecessor-version":[{"id":26574,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/14391\/revisions\/26574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media\/14392"}],"wp:attachment":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media?parent=14391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/categories?post=14391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/tags?post=14391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}