{"id":13918,"date":"2016-04-11T12:39:41","date_gmt":"2016-04-11T19:39:41","guid":{"rendered":"\/?p=13918"},"modified":"2021-02-10T14:40:15","modified_gmt":"2021-02-10T22:40:15","slug":"woo16","status":"publish","type":"post","link":"https:\/\/needmoredesigns.com\/woo16\/","title":{"rendered":"Four Tips for Creating a Website with Authentic Brand Voice"},"content":{"rendered":"<h2>Hello<\/h2>\n<p>This following post is based on a talk I gave at <a href=\"https:\/\/wooconf.com\">WooConf<\/a>\u00a0this year in Austin, Texas on the Austin City Limits stage. Yes, <a href=\"http:\/\/austincitylimits.com\">THAT<\/a> stage! Watch the talk or dive right in&#8230;<\/p>\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Kandace Brigleb - How To Elevate Brands With Their Unique Voice\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/BcLVDN6lkI8?feature=oembed&#038;showinfo=0&#038;rel=0&#038;modestbranding=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<h2>What is a Brand?<\/h2>\n<p>We moved into our new studio a couple years back and installed a gorgeous <a href=\"http:\/\/home.lamarzoccousa.com\/gs3\/\">La Marzocco GS3<\/a> espresso machine. It is difficult to overstate how thrilled we were to offer our clients beautiful coffee when they would visit our studio.\u00a0From that point on, whenever I booked a meeting, I&#8217;d say something like: &#8220;Don&#8217;t worry about bringing\u00a0coffee. We&#8217;ve got you covered.&#8221;<\/p>\n<p>Inevitably, though, clients\u00a0would walk through the door with a to-go cup in hand. What. the. heck. was. going. on?<\/p>\n<p>Finally, I cracked. &#8220;<em>Why<\/em> did you bring coffee?&#8221; I finally asked someone.<\/p>\n<p>&#8220;I know you said you have coffee,&#8221; they said, &#8220;but the coffee shop next door sells Stumptown and <em>I love Stumptown Coffee<\/em>!&#8221;<\/p>\n<h3>Product &#8211; Meaning = Commodity<\/h3>\n<p>You see, our clients\u00a0would rather pay for a coffee they love than take their chances with something that they may not care for, even if it is free.<\/p>\n<p><em>Coffee<\/em>.<\/p>\n<p><em>Bread<\/em>.<\/p>\n<p><em>Ice cream<\/em>.<\/p>\n<p>Without meaning, these are mere commodities with little or no differentiation between products. At best, customers are going to choose the least expensive option. More likely, thought, they&#8217;re going to skip the commodity and find a brand they love.<\/p>\n<h3>Product + Meaning = Brand<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"fullwidth alignnone wp-image-13929 size-large lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/Death_to_stock_photography_Vibrant-10-of-10-1440x960.jpg\" alt=\"\" width=\"1160\" height=\"773\" data-sizes=\"auto\" data-srcset=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/Death_to_stock_photography_Vibrant-10-of-10-1440x960.jpg 1440w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/Death_to_stock_photography_Vibrant-10-of-10-450x300.jpg 450w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/Death_to_stock_photography_Vibrant-10-of-10-410x273.jpg 410w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/p>\n<p>A commodity becomes\u00a0a brand when it establishes an emotional connection with a consumer.\u00a0I&#8217;m not talking about a logo here. Your brand is everything your customers think of when they hear your brand name,\u00a0everything they\u00a0believe they know about you. Your brand is about perception and personality.<\/p>\n<p>We often see brands understanding the power of voice in their identity, physical experience, and brand material. However, they will then slap a logo on a generic Shopify or Squarespace template\u00a0and call it good. \u00a0There is a better way.<\/p>\n<h2>Brand Voice on Websites<\/h2>\n<p>Your online presence either builds your brand loyalty or demotes you to being perceived as a commodity. \u00a0We often build online shops\u00a0in <a href=\"https:\/\/woocommerce.com\/?aff=2939\">WooCommerce<\/a>. One of the biggest wins with WooCommerce is how you can control the entire experience, from the initial hello to transactional emails and receipts. Each and every one of these touchpoint is a critical opportunity for infusing a brand voice.<\/p>\n<p>Below are four tips for infusing your WooCommerce website with your authentic brand voice utilizing recent Needmore projects as examples.<\/p>\n<h2>1. Brand Assets<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13932 size-large lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/four-barrel-mug-1440x960.jpg\" alt=\"four-barrel-mug\" width=\"1160\" height=\"773\" data-sizes=\"auto\" data-srcset=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/four-barrel-mug-1440x960.jpg 1440w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/four-barrel-mug-450x300.jpg 450w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/four-barrel-mug-410x273.jpg 410w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/p>\n<p>When we started working with <a href=\"http:\/\/fourbarrelcoffee.com\">Four Barrel<\/a>, their website was subdued. Their cafe, on the other hand, was brimming with illustrations, energy, and a fiercely independent vibe. To bring this personality to the web, we first took stock of what sort of material they were already producing. Turns out, Four Barrel\u00a0has a <a href=\"https:\/\/instagram.com\/kevintudball\/\">rad illustrator<\/a>, <a href=\"https:\/\/twitter.com\/hattiehein\">witty copywriter<\/a>, and <a href=\"https:\/\/instagram.com\/fourbarrelcoffee\">photography-obsessed co-owner<\/a> churning out material.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-10893 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"\/wp-content\/uploads\/2015\/04\/four-barrel-coffee-website-1536x960.jpg\" alt=\"four-barrel-coffee-website\" width=\"1536\" height=\"960\" data-sizes=\"auto\" data-srcset=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2015\/04\/four-barrel-coffee-website-1536x960.jpg 1536w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2015\/04\/four-barrel-coffee-website-410x256.jpg 410w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2015\/04\/four-barrel-coffee-website-1280x800.jpg 1280w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p>Our job was to then create a website that could easily house these assets that customers were seeing on a regular basis and know as the Four Barrel brand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13933 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/four-barrel-slow-bar.jpg\" alt=\"four-barrel-slow-bar\" width=\"3264\" height=\"2448\" data-sizes=\"auto\" data-srcset=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/four-barrel-slow-bar.jpg 2560w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/four-barrel-slow-bar-1280x960.jpg 1280w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/four-barrel-slow-bar-410x308.jpg 410w\" sizes=\"(max-width: 3264px) 100vw, 3264px\" \/><\/p>\n<p>Take note of your physical space as well! \u00a0For example, Four Barrel not only has a coffee counter where you can quickly get your coffee, but also has a slow bar where you can have a long chat with your barista about your personal taste. Now, if we were copying most coffee shops out there, we would have categorized their shop by region. Instead, we took a cue from the slow bar and made it easy for customers to <a href=\"http:\/\/fourbarrelcoffee.com\/product-category\/coffees\/\">shop by flavor<\/a>.<\/p>\n<p>The result? When they were noted as one of the <a href=\"https:\/\/thrillist.com\/drink\/nation\/the-21-best-coffee-roasters-in-the-country\">21 best coffee roasters in the\u00a0country<\/a>, theirs was the only website noted.<\/p>\n<blockquote><p>some of the Bay Area&#8217;s best coffees\u2026Bonus points for a unique online shop organized around specific flavor notes rather than country, helping drinkers dial in something that fits their personal taste\u2026<\/p><\/blockquote>\n<p><strong>Take-away: Your website doesn\u2019t need to reinvent the wheel. In fact, it most certainly should not. Make use of the assets you are already creating.<\/strong><\/p>\n<h3>2. Power of WordPress<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13180 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2015\/12\/supercrown-coffee-website.jpg\" alt=\"supercrown-coffee-website\" width=\"5184\" height=\"3456\" data-sizes=\"auto\" data-srcset=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2015\/12\/supercrown-coffee-website.jpg 2560w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2015\/12\/supercrown-coffee-website-1280x853.jpg 1280w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2015\/12\/supercrown-coffee-website-450x300.jpg 450w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2015\/12\/supercrown-coffee-website-410x273.jpg 410w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2015\/12\/supercrown-coffee-website-1440x960.jpg 1440w\" sizes=\"(max-width: 5184px) 100vw, 5184px\" \/><\/p>\n<p><a href=\"https:\/\/needmoredesigns.com\/portfolio\/supercrown-coffee-roasters\/\">Supercrown Coffee Roasters<\/a>\u00a0is a seasonally sourced coffee subscription club by Gorilla Coffee founder Darleen Scherer. Each coffee comes with a vibrant coffee card with coffee details on the back. Darleen then journals a Roast Report about each coffee rich with details such as farm, region, cupping notes, and awards.\u00a0We created\u00a0a playful card sorter that links to the roast reports, mirroring the experience of sorting through the coffee cards that come with the subscription.<\/p>\n<p><a href=\"http:\/\/supercrown.coffee\" rel=\"attachment wp-att-13952\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13952 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"\/wp-content\/uploads\/2016\/04\/supercrown-card-sorting.gif\" alt=\"supercrown-card-sorting\" width=\"960\" height=\"384\" \/><\/a><\/p>\n<p>WooCommerce is unique in terms of online shops in that it is so well integrated with one of the most powerful and popular CMS&#8217;s in the world. We were able to mirror Supercrown&#8217;s offline experience by harnessing the power of WordPress.<\/p>\n<p><strong>Takeaway: Leverage the power of the web and your content management system in unique ways that serve you.\u00a0<\/strong><\/p>\n<h3>3. Language<\/h3>\n<p>I recently received an email that a payment was <em>in progress<\/em>.\u00a0I had no idea what that meant and the money didn&#8217;t end up in my account for another 10 days. In that week and a half, I was completely clueless.<\/p>\n<p>How transparent is your purchasing path? Chances are you don&#8217;t use the same words to talk about the order process that your shopping cart does. Will your customer know what a\u00a0<em>processing<\/em>\u00a0order is? Or, what does it mean that an order is\u00a0<em>completed? <\/em>Instead, perhaps\u00a0your customers <em>book<\/em> lots through you. Maybe\u00a0orders are then\u00a0<em>shipped\u00a0<\/em>to them or <em>on the way<\/em>.<\/p>\n<p>With WooCommerce, it is\u00a0<a href=\"https:\/\/woothemes.com\/products\/woocommerce-order-status-manager\/\">simple<\/a>\u00a0to update order statuses\u00a0so that the language you use every day with your customers begins to show up on receipts and emails.<\/p>\n<figure id=\"attachment_13944\" aria-describedby=\"caption-attachment-13944\" style=\"width: 1016px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13944 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"\/wp-content\/uploads\/2016\/04\/booked-order-status.png\" alt=\"booked-order-status\" width=\"1016\" height=\"751\" data-sizes=\"auto\" data-srcset=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/booked-order-status.png 1016w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/booked-order-status-410x303.png 410w\" sizes=\"(max-width: 1016px) 100vw, 1016px\" \/><figcaption id=\"caption-attachment-13944\" class=\"wp-caption-text\">It is incredibly easy to update a previously confusing order status name<\/figcaption><\/figure>\n<figure id=\"attachment_13943\" aria-describedby=\"caption-attachment-13943\" style=\"width: 1042px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13943 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"\/wp-content\/uploads\/2016\/04\/booked-recent-orders.png\" alt=\"booked-recent-orders\" width=\"1042\" height=\"234\" data-sizes=\"auto\" data-srcset=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/booked-recent-orders.png 1042w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/booked-recent-orders-410x92.png 410w\" sizes=\"(max-width: 1042px) 100vw, 1042px\" \/><figcaption id=\"caption-attachment-13943\" class=\"wp-caption-text\">WooCommerce recent order page with a custom status<\/figcaption><\/figure>\n<p>Most store owners update product prices and descriptions and stop there. Look a bit further and you&#8217;ll see that\u00a0there are places throughout your website where you can update title, instructions, descriptions, and the like.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13942 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"\/wp-content\/uploads\/2016\/04\/woo-admin.png\" alt=\"woo-admin\" width=\"1307\" height=\"503\" data-sizes=\"auto\" data-srcset=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/woo-admin.png 1307w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/woo-admin-1280x493.png 1280w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/woo-admin-410x158.png 410w\" sizes=\"(max-width: 1307px) 100vw, 1307px\" \/><\/p>\n<p>Once you start updating language in this way, you&#8217;ll see opportunities everywhere. Maybe it is the newsletter sign-up confirmation. Or, you&#8217;ll personalize\u00a0a <a href=\"\/thank-you\/\">contact form\u00a0thank you note<\/a>. Little by little, these small language updates tell your customers that you are thinking about the details of interaction rather than simply tossing up a website.<\/p>\n<p><strong>Takeaway: Just as you wouldn&#8217;t use stock packaging or logo, don&#8217;t be satisfied with default language throughout your site. Instead, find ways to use your own voice throughout so that\u00a0using\u00a0your site feels like interacting with your unique brand.<\/strong><\/p>\n<h3>4. Trust thy Gut<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13947 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/Linea-Caffe-bag-love.jpg\" alt=\"Linea-Caffe-bag-love\" width=\"4821\" height=\"3214\" data-sizes=\"auto\" data-srcset=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/Linea-Caffe-bag-love.jpg 2560w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/Linea-Caffe-bag-love-1280x853.jpg 1280w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/Linea-Caffe-bag-love-450x300.jpg 450w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/Linea-Caffe-bag-love-410x273.jpg 410w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/Linea-Caffe-bag-love-1440x960.jpg 1440w\" sizes=\"(max-width: 4821px) 100vw, 4821px\" \/><\/p>\n<p>We recently worked with master roaster Andrew Barnett to create a website for <a href=\"http:\/\/lineacaffe.com\">Linea Caffe<\/a>.\u00a0We were big fans of Andrew&#8217;s for years before working with him and wanted to show Andrew what we could do for him. As the project got started, pitched all sorts of remarkable, state-of-the art subscription page layouts.<\/p>\n<p>Know what? Andrew wasn&#8217;t impressed. Bottom line: The designs were good, but they just didn\u2019t feel like <em>him<\/em>. You see, Andrew isn&#8217;t just one of coffee&#8217;s nicest fellas, he&#8217;s also one the of most humble individuals I know. What truly represents him is a simple, modern site with a\u00a0clear\u00a0shop page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13257 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/01\/linea-shop-iPad.jpg\" alt=\"Linea Shop Website\" width=\"2794\" height=\"1863\" data-sizes=\"auto\" data-srcset=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/01\/linea-shop-iPad.jpg 2560w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/01\/linea-shop-iPad-1280x853.jpg 1280w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/01\/linea-shop-iPad-450x300.jpg 450w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/01\/linea-shop-iPad-410x273.jpg 410w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/01\/linea-shop-iPad-1440x960.jpg 1440w\" sizes=\"(max-width: 2794px) 100vw, 2794px\" \/><\/p>\n<p>As designers, we had an inclination to create a wow page that was more about our abilities than Andrew&#8217;s coffee. Andrew reminded us that people trust him and his coffee. <em>That\u2019s<\/em> the wow. Everything else is\u00a0just noise.<\/p>\n<p>As time goes by, your competitors and friends will put up new websites and it is natural to want your site to have everything theirs does. Or, a designer might show you something that just\u00a0doesn&#8217;t feel right. It is imperative that you ask yourself: is this a true representation of my brand? Does this match what I want my customers to think of when they think of my brand?<\/p>\n<p><strong>Takeaway: \u00a0At the end of the day, YOU\u00a0know what makes your brand personality unique. If something shiny and new comes out or if a designer shows you something that doesn\u2019t feel right, it probably isn\u2019t.<\/strong><\/p>\n<h2>Brand Matters<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13940 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/espresso_cups.jpg\" alt=\"espresso_cups\" width=\"2880\" height=\"1920\" data-sizes=\"auto\" data-srcset=\"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/espresso_cups.jpg 2560w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/espresso_cups-1280x853.jpg 1280w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/espresso_cups-450x300.jpg 450w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/espresso_cups-410x273.jpg 410w, https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/espresso_cups-1440x960.jpg 1440w\" sizes=\"(max-width: 2880px) 100vw, 2880px\" \/><\/p>\n<p>These examples are all about coffee, an intriguing and growing industry. (Right now,\u00a0over <a href=\"http:\/\/businessinsider.com\/facts-about-the-coffee-industry-2011-11\">2.25 billion<\/a> cups of coffee are consumed in the world every day. In fact, coffee exporting alone is a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Economics_of_coffee\">$20 billion dollar industry<\/a> second only to crude oil.) There&#8217;s big money here and great opportunity to create long-lasting relationships with customers.\u00a0The lessons are universal, though.<\/p>\n<p>Finally, do remember: people don\u2019t have relationships with products. They are loyal to brands. And, your website can be an authentic brand ambassador.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve just returned from WooConf in Austin where Kandace gave a powerful presentation on creating an authentic brand voice from THE Austin City Limits stage.  Your online presence either builds your brand loyalty or demotes you to being perceived as a commodity. Find out which yours is doning and what you can do about it.<\/p>\n","protected":false},"author":3,"featured_media":13937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[665],"tags":[253,364,629,703,627,163,359],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/needmoredesigns.com\/wp-content\/uploads\/2016\/04\/kandace-wooconf2016.jpg","_links":{"self":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/13918"}],"collection":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/comments?post=13918"}],"version-history":[{"count":0,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/posts\/13918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media\/13937"}],"wp:attachment":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media?parent=13918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/categories?post=13918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/tags?post=13918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}