{"id":21808,"date":"2022-01-26T18:26:59","date_gmt":"2022-01-27T02:26:59","guid":{"rendered":"https:\/\/needmoredesigns.com\/?post_type=jetpack-portfolio&p=21808"},"modified":"2024-03-01T09:06:12","modified_gmt":"2024-03-01T17:06:12","slug":"materia-prima","status":"publish","type":"portfolio","link":"https:\/\/needmoredesigns.com\/portfolio\/materia-prima\/","title":{"rendered":"Materia Prima"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1473279133006{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text animation=”animation bottom-to-top”]\n

Materia Prima is a farm-to-farm micro roastery rooted in community, cultivating authentic Italian coffee culture from their homestead in Georgia.<\/h2>\n

Introducing a new coffee brand in today\u2019s saturated market is no small feat, so when we were invited to develop a coffee brand from the ground up, we knew it needed to be both authentic and distinctive.[\/vc_column_text]\tVisit Materia Prima's Website<\/span><\/a>\n\n\t[\/vc_column_inner][vc_column_inner width=”1\/2″]\t\t\t

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Client:<\/strong> Materia Prima<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Services:<\/strong> Name & Story, Identity, Packaging, Website<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1708123244190{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column]\t
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\n\t\t\t\"Materia\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1708123274090{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text animation=”animation fade-in”]\n

Rooted in the Farm<\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″ animation=”animation left-to-right”][vc_column_text animation=”animation left-to-right”]The sky is the limit when two dreamers with culinary backgrounds set their sights on coffee. To ground us, we began by identifying the core values of this new roastery. From their roots in Italian farms to their coffee growing partners to their own homestead in Georgia, Materia Prima celebrates the connection to the raw\u00a0materials that go into our work: sun, water, love, family, and ritual.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ animation=”animation right-to-left”][vc_column_text animation=”animation right-to-left”]The name\u00a0Materia Prima<\/strong>\u00a0(raw materials in Italian) is that ideal mix of sincerity and modernity, while also being an absolute delight to say. We designed a brand that is elegant, and stunning. Rich in nods to botanicals that connect these regions. Vibrant with life.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1708123351987{padding-bottom: 10vh !important;}”][vc_column]\t
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\u201cWe are very pleased with the name and identity. It communicates what is truly important in coffee, our lives, and in food.\u201d<\/p>\n<\/blockquote>\n\t\t\t\t\t\"materia-prima-portafilter\"\t\t\t

\n\t\t\t\tLuca & Rachel<\/cite>\n\t\t\tMateria Prima Coffee Chickamauga, GA.<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1708123366485{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column]\t
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\n\t\t\t\"Various\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1708123416886{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text animation=”animation fade-in”]\n

Botanical Branding<\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″ animation=”animation left-to-right”][vc_column_text animation=”animation left-to-right”]Their logo is an elegant, flowing type paired with detailed, organic patterning. Colors and illustrations are drawn from botanicals found when growing coffee as well as farms in Italy and Georgia. The hand-drawn Materia Prima illustrations bring a human touch to the brand, showcasing the connection to the land and farms as well as the culmination into true Italian coffee.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ animation=”animation right-to-left”][vc_column_text animation=”animation right-to-left”]From packaging and website to social media plan and newsletters, it was important that, as a brand rooted in Italian culture, Materia Prima could sit well among contemporaries while still standing out with their own point of view.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1708123436706{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column width=”1\/2″ animation=”animation fade-in” css=”.vc_custom_1708123472601{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]\t
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\n\t\t\t\"Packaging\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1708123460785{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]\t
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\n\t\t\t\"Teal\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” css=”.vc_custom_1708123562585{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column]\t
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\u201cOur packaging is beautifully illustrated and designed. It illustrates our love of the land. It is colorful and vibrant, sophisticated but approachable.\u201d<\/p>\n<\/blockquote>\n\t\t\t\t\t\"illustrated\t\t\t

\n\t\t\t\tLuca & Rachel<\/cite>\n\t\t\tMateria Prima Coffee Chickamauga, GA.<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” parallax=”content-moving” parallax_image=”25569″ thb_divider_position=”bottom” css=”.vc_custom_1708123575768{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1708123587318{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”21828″ img_size=”full” alignment=”center” css_animation=”fadeIn” css=”.vc_custom_1708124191987{padding-top: 10vh !important;padding-right: 10vh !important;padding-bottom: 5vh !important;padding-left: 10vh !important;}”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1708123714620{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column]\t
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\n\t\t\t\"Materia\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” parallax=”content-moving” parallax_image=”25569″ thb_divider_position=”bottom” css=”.vc_custom_1708123751998{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column][vc_single_image image=”21817″ img_size=”full” alignment=”center” css_animation=”fadeIn” css=”.vc_custom_1708124198408{padding-top: 10vh !important;padding-right: 10vh !important;padding-bottom: 5vh !important;padding-left: 10vh !important;}”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” content_placement=”middle” thb_divider_position=”bottom” css=”.vc_custom_1708124137080{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column]\t
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\n\t\t\t\"Materia\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1473279133006{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text animation=”animation bottom-to-top”] Materia Prima is a farm-to-farm micro roastery rooted in community, cultivating authentic Italian coffee culture from their homestead in Georgia. Introducing a new coffee brand in today\u2019s saturated market is no small feat, so when we were invited to develop a coffee…<\/p>\n","protected":false},"author":3,"featured_media":21817,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/portfolio\/21808"}],"collection":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/comments?post=21808"}],"version-history":[{"count":14,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/portfolio\/21808\/revisions"}],"predecessor-version":[{"id":27283,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/portfolio\/21808\/revisions\/27283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media\/21817"}],"wp:attachment":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media?parent=21808"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/tags?post=21808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}