{"id":19709,"date":"2020-05-20T06:53:22","date_gmt":"2020-05-20T13:53:22","guid":{"rendered":"https:\/\/needmoredesigns.com\/?post_type=jetpack-portfolio&p=19709"},"modified":"2024-03-01T08:57:07","modified_gmt":"2024-03-01T16:57:07","slug":"joe-coffee","status":"publish","type":"portfolio","link":"https:\/\/needmoredesigns.com\/portfolio\/joe-coffee\/","title":{"rendered":"Joe Coffee"},"content":{"rendered":"
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Joe Coffee Company is a community focused coffee leader. Needmore partnered with Joe to create a digital space every bit as forward-thinking and welcoming as their New York caf\u00e9s.<\/h2>\n[\/vc_column_text]\tVisit Joe Coffee<\/span><\/a>\n\n\t[\/vc_column_inner][vc_column_inner width=”1\/2″]\t\t\t
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Client:<\/strong> Joe Coffee<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Services:<\/strong> Website Design & Production<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1708128002641{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1708128084640{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]\t
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\n\t\t\t\"joe\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_divider_position=”bottom” css=”.vc_custom_1708128119524{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 8vh !important;padding-bottom: 8vh !important;background-color: #f5d0bb !important;}”][vc_column css=”.vc_custom_1708128128507{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #f5d0bb !important;}”][vc_row_inner thb_max_width=”max_width”][vc_column_inner offset=”vc_col-lg-9 vc_col-md-10″ css=”.vc_custom_1708128140239{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Joe\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Joe\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Joe\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Joe\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1708128162772{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1708128172754{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]\t
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\n\t\t\t\"shopping\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1708128180595{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]\t
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\n\t\t\t\"the\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1708128222273{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner width=”1\/2″ animation=”animation left-to-right”][vc_column_text animation=”animation left-to-right”]\n

Hub Starts Here<\/strong><\/h2>\n[\/vc_column_text][vc_column_text animation=”animation left-to-right”]We first took note of all that Joe is accomplishing, a bustling retail and wholesale program to educational pieces and caf\u00e9s. The website then became the hub of all of this excitement, which necessitated a more elegant UX experience across devices. To the visitor, the now handful of integrations are seamless.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ animation=”animation right-to-left”][vc_column_text animation=”animation right-to-left”]\n

Brand Evolution<\/strong><\/h2>\n[\/vc_column_text][vc_column_text animation=”animation right-to-left”]When Joe Coffee updated their branding, we infused the website with bold colors, vibrant typography, and a more robust ability to tell deeper stories about coffee. We paid particular attention to creating a site that compliments the new packaging design rather than compete with it.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1708128273589{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column]\t
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\n\t\t\t\"Joe\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1708128293222{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner width=”1\/2″ animation=”animation left-to-right”][vc_column_text animation=”animation left-to-right”]\n

Stories<\/strong><\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ animation=”animation right-to-left”][vc_column_text animation=”animation right-to-left”]Joe Coffee has been serving New Yorkers for over fifteen years. Along the way, they have developed a name for beautiful specialty coffee. These coffees have history and stories all of their own.\u00a0Along with the visual update, we created clean, customized coffee pages that not only delve into the particular details of a coffee, but also create a space for a deep dive into telling the story behind particular roasts.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1708128477290{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column]\t
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\n\t\t\t\"costa\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1708128369039{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner width=”1\/2″ animation=”animation left-to-right” css=”.vc_custom_1708128381704{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text animation=”animation left-to-right”]\n

Education Matters<\/strong><\/h2>\n[\/vc_column_text][vc_column_text animation=”animation left-to-right”]Joe was founded in community; they began as a multi-roaster and went on to became a member to The Pulley Collective. Even as they moved into roasting on their own, they retained their collective approach, putting on classes for both the casual home barista and offering more advanced courses for baristas. We created a space online that would showcase these offerings.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ animation=”animation right-to-left” css=”.vc_custom_1708128390740{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text animation=”animation right-to-left”]\n

Brew Guides<\/strong><\/h2>\n[\/vc_column_text][vc_column_text animation=”animation right-to-left”]Coffee lovers are making coffee at home more and more, with ever more precision and care.\u00a0Joe imagined supporting their customers with their coffee passion both in and outside of their caf\u00e9s. This sparked the creation of Brew Guides<\/a>\u00a0that work on the go.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column]\t
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\n\t\t\t\"another\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1473279133006{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text animation=”animation bottom-to-top”] Joe Coffee Company is a community focused coffee leader. Needmore partnered with Joe to create a digital space every bit as forward-thinking and welcoming as their New York caf\u00e9s. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1708128002641{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width:…<\/p>\n","protected":false},"author":3,"featured_media":19710,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/portfolio\/19709"}],"collection":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/comments?post=19709"}],"version-history":[{"count":8,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/portfolio\/19709\/revisions"}],"predecessor-version":[{"id":27273,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/portfolio\/19709\/revisions\/27273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media\/19710"}],"wp:attachment":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media?parent=19709"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/tags?post=19709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}