{"id":18238,"date":"2021-01-26T10:26:00","date_gmt":"2021-01-26T18:26:00","guid":{"rendered":"https:\/\/needmoredesigns.com\/?post_type=jetpack-portfolio&p=18238"},"modified":"2024-03-01T09:03:28","modified_gmt":"2024-03-01T17:03:28","slug":"stanza","status":"publish","type":"portfolio","link":"https:\/\/needmoredesigns.com\/portfolio\/stanza\/","title":{"rendered":"Stanza"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1473279133006{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text animation=”animation bottom-to-top”]\n

Stanza is a coffee shop nestled in a bookstore in Doha, Qatar. Needmore worked with Stanza’s founder to develop a name and craft a visual identity\u00a0that would serve as a warm welcome to locals and expatriates alike.<\/h2>\n[\/vc_column_text]\tFollow Stanza's Instagram<\/span><\/a>\n\n\t[\/vc_column_inner][vc_column_inner width=”1\/2″]\t\t\t
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Client:<\/strong> Stanza Coffee Shop<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Services:<\/strong> Name & Identity<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tPhotography Courtesy: <\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\tStanza\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1708125854225{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1708125871911{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_gallery thb_margins=”no-padding” images=”26195,26198,26193,26199″ img_size=”full” animation=”animation fade-in” css=”.vc_custom_1708126217290{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1708126047531{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner width=”1\/2″ animation=”animation left-to-right”][vc_column_text animation=”animation left-to-right”]\n

Rooted in History<\/strong><\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ animation=”animation right-to-left”][vc_column_text animation=”animation right-to-left”]Coffee has a deep history in the Arabian Peninsula beginning around\u00a01450 AD. It is a symbol of hospitality and friendship, always brewed and poured during visits. Given that this hospitality is a way to welcome a friend into your home, much of the beauty of this experience hidden from the public sphere.\u00a0Stanza Coffee looks to open up this welcoming hospitality to the the public.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” content_placement=”top” thb_divider_position=”bottom” css=”.vc_custom_1708126089458{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1708126100989{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]\t
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\n\t\t\t\"social\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1708126275104{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 5vh !important;}”][vc_column]\t
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\n\t\t\t\"names\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1708126291940{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text animation=”animation fade-in”]\n

What’s in a Name, Anyhow?<\/strong><\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″ animation=”animation left-to-right”][vc_column_text animation=”animation left-to-right”]As we began to know founder Nasser Al-Marri and Qatari culture, themes began to emerge. We explored travel, wandering, exploration, and growth. We delved into the richness of Arabic poetry, storytelling, culture, and tradition.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ animation=”animation right-to-left”][vc_column_text animation=”animation right-to-left”]What became evident is that poetry is not only an integral part of culture in Qatar, but that the\u00a0beauty of poetry touches each of our hearts. \u00a0Throughout this exploration, the name Stanza<\/em> emerged. Stanza<\/em>, that basic recurring metrical unit in a poem which is universally understood. Stanza, <\/em>a building block of understanding.\u00a0Stanza<\/em>, quite literally, a place to stand. Sanza Coffee\u00a0<\/em>then becomes its own beautiful poetry that Nasser will begin to write one cup, one smile, one welcome at a time.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1708126338655{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column]\t
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\n\t\t\t\"Stanza\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1708126363672{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column]\t
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\n\t\t\t\"Each\n\t\t<\/div>\n\t\t\t\t
Each to-go cup has lines from an Arabic poem from 1511 "In Praise of Coffee" <\/div>\n\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1708126627819{padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_column_text animation=”animation fade-in”]\n

Giving Words Shape<\/strong><\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″ animation=”animation left-to-right”][vc_column_text animation=”animation left-to-right”]With a name in mind, we crafted a brand that is memorable and distinct while retaining a tie to its Arabic origins; we sought a fresh approach that remains rooted in a legacy. Patterns evoke the beauty of the Dome of the Rock walls. Colors evoke poetry (color of ink, coffee is our gold<\/em>) and a tie to the bountiful sea.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ animation=”animation right-to-left”][vc_column_text animation=”animation right-to-left”]Stanza\u2019s<\/em> wordmark uses Hoefler & Co.\u2019s Gotham Medium\u00a0and Falak.\u00a0Gotham is that rarest of designs, the new typeface that feels somehow familiar. Pair this with\u00a0Falak, an Arabic typeface inspired by the theme of Astronomy and natural science and that is reflected on the orbital curvatures given to most of the letters in addition to the spatial proportions of the typeface anatomy.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1708126464807{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column width=”1\/2″ animation=”animation fade-in” css=”.vc_custom_1708126483072{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-image: url(https:\/\/needmoredesigns.com\/wp-content\/uploads\/2018\/06\/stanza-coffee-brand-book-colors.jpg?id=18334) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1708126493405{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]\t
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\n\t\t\t\"Coffee\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\"Falak\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1708126525554{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css=”.vc_custom_1708126535870{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]\t
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\n\t\t\t\"dome\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1708126557188{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner width=”1\/2″ animation=”animation left-to-right”][vc_column_text animation=”animation left-to-right”]\n

The world needs more poetry, more Stanza.<\/h2>\n[\/vc_column_text][vc_column_text][\/vc_column_text][vc_column_text animation=”animation left-to-right”]It was an incredible honor to work closely with Nasser to craft this brand that flows forth from an open, curious, and welcoming heart.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ animation=”animation right-to-left” offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1473279133006{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text animation=”animation bottom-to-top”] Stanza is a coffee shop nestled in a bookstore in Doha, Qatar. Needmore worked with Stanza’s founder to develop a name and craft a visual identity\u00a0that would serve as a warm welcome to locals and expatriates alike. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true”…<\/p>\n","protected":false},"author":3,"featured_media":26199,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"acf":[],"jetpack_sharing_enabled":false,"_links":{"self":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/portfolio\/18238"}],"collection":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/comments?post=18238"}],"version-history":[{"count":9,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/portfolio\/18238\/revisions"}],"predecessor-version":[{"id":27278,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/portfolio\/18238\/revisions\/27278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media\/26199"}],"wp:attachment":[{"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/media?parent=18238"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/needmoredesigns.com\/wp-json\/wp\/v2\/tags?post=18238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}