The Seven Dees Planscaper

Having just recently bought our first home, we have discovered Seven Dees just a few blocks from us. It’s a huge home and garden center, and we’re probably rather lucky to live so close!

Yesterday, we learned about something they call the Planscaper. The idea is that you can have a chunk of your yard landscaped for a one-time fee of $500. But get this: they never come to your house. They don’t do any work for you at all! It’s definitely for the do-it-yourselfer crowd. So you’re probably wondering, if all you get is a sit-down session with a professional landscaper, who advises you based on a drawing of your yard… what makes it worth $500?

There’s the angle. In exchange for your $500, you get a $500 discount card at their store, plus 10% off after that. In other words, it’s basically free, as long as you’re likely to spend at least $500. Which you are!

It’s a neat idea, and a great way to get business going. They can basically offer a valuable service for free, knowing that it will pay for itself in increased business.

Raymond Brigleb

Creative Director, dreamer, partner, father, musician, photographer. Has been known to ride the rails. Pulls one heck of a shot.