As much as we love taking on new projects, we often turn down new work when we do not believe we are the best match for a potential client in terms of design philosophy and/or technology. We do not take these decisions lightly; often, a lengthy treatise will go out with these notes letting folks know why we might not be the best match for their project. Hopefully, the information will help them to find the studio that will best suit their needs. Today, we received such an encouraging and gracious response to such a longwinded explanation that I just had to share.

I really appreciate your frankness
and wish you all the best for your designer-future.
You will go a long way if you stick to this honesty.
Believe me, I have a long experience,
people like you are rare in today’s world.