Well wouldn’t you know, I was halfway into building pretty much this, and I discover that IFC (behind the TV show Portlandia) has already done it.
Well I can’t blame them – it’s smart. This is clever use of social media. They’re really on their Facebook page, even getting local celebrities to keep it active. They’re also active on Twitter, talking about upcoming episodes and events.
We’ll definitely be watching tonight, since the show is kind of hilarious. I can’t help but feel a bit slighted that they thought of this gimmick first, it would have been a great way to promote our business and get in on the social media buzz. At the same time, I feel like I’ve learned a little bit from this experience. Social media is powerful and can clearly connect with your audience in ways you might not think of.
The takeaway? Social media matters, and you need to get in front and steer that ship before someone else steers it for you. That’s what we’re here for.