Project

Royal Coffee Importers Website

Role

Navigate the waters of beautiful coffee with your trusty captain, Royal Coffee Importers

Redesigned Royal Coffee website on laptop

Royal Coffee Importers have been connecting producers with roasters since 1978. We partnered with them to create a digital platform to showcase their deep coffee offerings (including their revolutionary new small box program) and house their groundbreaking new education center and lab, The Crown.

“Needmore was one of the first people we called when we got serious about this project. We knew that in order to reflect the heart and soul of The Crown, we needed a digital representation and online platform where we could share our findings freely and widely.”

Richard Sandlin, Royal Coffee Importers

The team at Royal Coffee Importers have a deep passion for coffee; once they’ve located beautiful coffee, their mission is to make it accessible to small and large roasters alike and to educate customers about coffee and coffee trends. To that end, we’ve created a gorgeous platform for searching and sorting through Offerings. One could easily spend an afternoon diving into Royal’s deep knowledge of individual coffees and trends.

Royal Coffee Crown Jewel

Each individual coffee reveals itself like a magazine article, full of imagery and charts about origin and roasting alike.

Whether it be their new Crown Jewel small box program or the opening of The Crown coffee tasting & lab facility, this new digital platform lays the groundwork for an emerging era in Royals’ existence: that of industry leader.