An expressive online shop for Hidden Grounds, purveyors of beautiful coffees & teas, served in tranquil spaces infused with their Indian heritage.
In time for the launch of their new packaging, we set out to design a website that would match their reputation as a roaster of beautiful coffee from regions such as Sumatra, Ethiopia, and Guatemala as well as infusing specifically Indian flavors such as Rose and Saffron Chai. The result is an experience that is warm and inviting, much like walking into Hidden Grounds café.
At the same time, we were bringing their goods online for sale for the first time. This meant creating a site that is focused first and foremost on high converting with snappy copy, quick cart pop-ups, and ease of purchasing on the go.