Project

Coolest

Role

Be the life of the party

Coolest coolers are designed to further your powers as the life of the party. Commissioned to infuse their relaunch with vibrancy, we headed outdoors and captured Coolest where they belong: on the beach, camping, swimming…anywhere people are having a blast.

Coolest cooler tailgate party

With a tight two-week timeline, we set out to capture the Coolest surrounded by people enjoying themselves and making the most of the features that make the Coolest so darned…well…cool.

Throughout, we highlight the inevitable pure enjoyment of the Coolest in the outdoors, from mixing margaritas on the beach to turning up the jams near the pool.

Coolest campers
Coolest website on iPad

With powerful lifestyle and product photography as a launching point, we updated their WooCommerce website with a keen focus on purchasing on the go.

The reintroduction campaign and accompanying videos have bolstered Coolest’s online sales and can be seen both online and in their retail spaces.

Carrying Coolest on beach