Project

Coffee Lover’s CCA Fundraiser

Role

Children’s Cancer Association invited us to curate a coffee lover’s dream package for their annual gala fundraiser auction. We set to work coordinating donations from coffee all-stars such as Royal Coffee Importers, Clive Coffee, Baratza, La Marzocco Home, Roseline Coffee, and Roast Magazine.

One of the core offerings was a beautiful Crown Jewel Ethiopia Wenago Zelelu Ararso Double Washed from Royal Coffee Importers to be roasted by Roseline Coffee.

We design a package for the roasted coffee in collaboration with the winner who happened to be Ron and Lynn from Penner-Ash Wine Cellars.

Ron commissioned us to create a package worthy of his parents’ 60th Wedding Anniversary. We set to work crafting a label with vintage colors and textures along with a custom illustration of the couple.

The coffee package alone raised $1,750 for CCA. The night as a whole was incredible successful; combined, the silent and live auction raised over $220,000 (which is a record and allows them to do such amazing things for kids and their families).

We couldn’t be more grateful for the quick and full-hearted response from so many friends in coffee as well as the generous donation from Lynn and Ron Penner-Ash.

Of course we made a video about this! Follow us as we trace a beautiful small batch coffee from Royal Coffee Importers through roasting at Roseline Coffee and then off to a sparkling new home as a fundraiser for Children’s Cancer Association. Special guests from Royal and Clive Coffee.