betsy & iya design and make jewelry for the masses right here in Portland. Visiting their shop is a sublime experience punctuated by artfully curated vignettes and decidedly enthusiastic staff. We worked to produce an online destination that would embody their smart, bold, and playful style.
betsy & iya had been thinking through their redesign for a long while and had a strong concept in place. Once invited to the team, we grabbed the baton and kept running.
We reengineered a website that was part Shopify and part WordPress, challenging each in terms of integration and customization. In the process, betsy & iya was able to grow their shop and begin offering designs from friends and partners.
After perusing their work, let founders Betsy and Will acquaint you with how they got where they are, what makes their designs unique, and how to stay sane while running a business on our podcast, The Job.