betsy & iya design and make jewelry for the masses right here in Portland. Visiting their shop is a sublime experience punctuated by artfully curated vignettes and decidedly enthusiastic staff. We worked to produce an online destination that would embody their smart, bold, and playful style.
betsy & iya had been thinking through their redesign for a long while and had a strong concept in place. Once invited to the team, we grabbed the baton and kept running.
We reengineered a website that was part Shopify and part WordPress, challenging each in terms of integration and customization. In the process, betsy & iya was able to grow their shop and begin offering designs from friends and partners.