Project

betsy & iya

Role

betsy & iya design and make jewelry for the masses right here in Portland. Visiting their shop is a sublime experience punctuated by artfully curated vignettes and decidedly enthusiastic staff. We worked to produce an online destination that would embody their smart, bold, and playful style.

betsy & iya website on iPhone

betsy & iya had been thinking through their redesign for a long while and had a strong concept in place. Once invited to the team, we grabbed the baton and kept running.

We reengineered a website that was part Shopify and part WordPress, challenging each in terms of integration and customization. In the process, betsy & iya was able to grow their shop and begin offering designs from friends and partners.

betsy & iya website on iPhone

We fashioned an online experience every bit as alluring as stepping into their brick and mortar location, whether one is visiting from the comfort of home or on the go.

betsy & iya instagram

After perusing their work, let founders Betsy and Will acquaint you with how they got where they are, what makes their designs unique, and how to stay sane while running a business on our podcast, The Job.