Anonymous 47 is a roaster emerging in Vietnam. In a country where it is rare to drink coffee made from high quality beans alone, A47 stands out for their simple, natural real coffee. We crafted a brand voice, identity, and custom packaging for the new roaster.
We worked with the A47 team to define their brand in a lux, structured minimalism style that would get noticed (as opposed to the traditionally colorful and ornate branding of other coffees in the region).
We then collaborated with A47 to design a customized box. Since they also happen to operate a printing operation, we worked back and forth to iterate on box prototypes. The winning design includes a customized box, belly band, and branded insert.