Picky Bars club iPad

Picky Bars

Goodness and nutrition mixed in energy packed radness

Picky Bars are delicious real-food bars created by real-life professional athletes. Picky’s three founders have worked with a modest, but über-passionate team, to grow their independent company.  They’ve done quite well in this endeavor. Picky Bars came to Needmore with a need for a website that would not only be a strong representation of their community and culture, but also enable joining their subscription club to be enjoyable.

Picky Bars Story, iPad

Picky Bars has a growing and passionate following. Their bars are some of the best tasting health bars on the planet. Plus, founders Lauren Fleshman, Jesse Thomas, and Stephanie Bruce exude the sort of heart, joy for life, and determination that makes each of us feel a bit stronger inside. No doubt about it, this is a down-to-earth, hardworking, and hilarious group of innovators worth keeping up with.

We saw an opportunity to bring Picky’s personality to life throughout the website. We created a playful and adventurous website that remains easy-to-update by the Picky team.
Picky Bars club laptop

Join the club

Picky was tracking their club subscription on a Google spreadsheet and fielding phone calls for subscription updates. We knew we could do better. You see, the Picky Club is no mere bar subscription service. Rather, it is an entrée into a family of nature-loving, nutty outdoorsy people with a shared passion for kick-ass bars. Folks need to be able to join quickly and then go on with their day.

Kandace Brigleb

Producer, co-founder of Needmore. Currently residing on the left coast.