Name Your Price

Short and sweet – priceless Seth Godin advice on price pressure:

Your sales force and your customers may scream that you need to lower your price…It’s not true…You need to increase your value. If people don’t want to pay, it’s because you’re not delivering enough value for the money you’re charging…You’re not selling a commodity unless you want to.


Kandace Brigleb

Producer, co-founder of Needmore. Currently residing on the left coast.