There are plenty of gems in Water Isaacson’s biography of Steve Jobs, but in particular I love the stories from the days when they were making the Macintosh. Andy Hertzfeld and Bud Tribble’s stories inspire this passage:
[Jobs] once took the team to see an exhibit of Tiffany glass at the Metropolitan Museum in Manhattan because he believed they could learn from Louis Tiffany’s example of creating great art that could be mass-produced.
Or, has Hertzfeld said, “The goal was never to beat the competition, or to make a lot of money. It was to do the greatest thing possible, or even a little greater.”