So EMI, one of the music giants, has decided to take Steve Jobs up on his offer and request. Not only have they announced today that they will be releasing music (exclusive to iTunes, at first!) without the hassles digital rights management, but they’re also going to double the quality of the music. I don’t know which of these has me more excited!

The catch? You will still be able to buy old tracks, lower quality and encumbered by DRM, for 99 cents. If you want higher quality and no DRM, it’s $1.29. As if that weren’t enough, they’re also letting you “upgrade” the tracks you’ve already purchased through iTunes for 30 cents.

This is really great news. I agree 100% with Steve on the DRM issue, and it’s starting to look like Apple has started to push the industry in the right direction, something skeptics doubted ever since they first started using DRM at the music industry’s behest. Kudos to both EMI and Apple.

Now let’s get those Beatles songs and videos on there, shall we?