When I visit a restaurant, I love being able to see into the kitchen. A big, open kitchen says to me that they have nothing to hide. “Here we are!” it says. “We’re proud of what we do, go ahead and have a look.” I trust them a lot more.
Olympic Provisions is a great restaurant and they do this well. You can see every ingredient right in front of you, watch them make your sandwich with those ingredients, and they hand it right over. Like a good sushi bar.
Perhaps it’s because I’m a web developer, but I feel like the “source code” of your website should be treated the same way. It should be something you can be proud of. Neat, clean, tidy, with an attention to detail. And only the freshest ingredients!