99 Cents

This is kind of a random musing here, but… I wonder who was the first person to price something just below an even amount. That is, who first decided to charge 99 cents rather than a dollar?

That’s gotta be some kind of historic event in modern capitalism.

Raymond Brigleb

Creative Director, dreamer, partner, father, musician, photographer. Has been known to ride the rails. Pulls one heck of a shot.