Ultimate Choice is all about craftsmanship and this shows in the attention to detail in their work. We worked to create a website worthy of their name. We think we’ve hit the nail on the head by creating a site that was both a blast for us to build and visually enjoyable—a long, single page with an illustrated house and landscape as a frame to Nohra’s impeccable craftsmanship.
Our first goal was to redefine the visual language of Ultimate Choice (see the original website—the only item we couldn’t touch was the new logo). The fun for us starts in the sky, at the entrance of the site. As you scroll down the page, an airplane flies across your browser window, pulling behind it a banner with Ultimate Choice’s motto. As you scroll back up, the plane retreats back to its starting position. Similarly, the clouds in the sky around the house also move up or down as you scroll, as does the reflection of a tree on the windows down through the house’s several stories. Finally, once you’ve reached the bottom of the page, Nohra and his van roll into view.
While all of this was exciting for us to build and makes for an engaging and unique experience, the real focus of the site is Nohra’s craftsmanship. Examples of this are front and center in the page’s three slide shows: one highlighting detail and craft, another gallery highlighting all the great work he does, and a third filled with testimonials from happy clients.