Boldness, in a bag
De La Paz recently underwent a total brand reset. Their new identity is iconic and bold, with a straightforward color and pattern system that clearly identifies their flavor profiles, from the “juicy, layered, and provocative” red label to the bright and crisp yellow, the “teacher’s pet of blends.” They have even named their blends after musical references that saved us in our youth. Peel Sessions, anyone?
We redesigned their website to hold up well to their strong visual language and culture. This included working hand-in-hand with their house photographer, Sharky, to create the site’s images (he provided the character forming lifestyle shots and we the iconic home page and shop photography).
Beans, to your door
We set up a shop as simple and daring as the bags themselves; a handful of stunning coffees delivered to your door as a single purchase or subscription along with two black and white tees.
All in the family
Our encore production for the De La Paz team is a website redesign for Four Barrel Coffee. Four Barrel’s black and white presentation of single-origin coffees is a stark contrast to De La Paz’s bright celebration of coffee blends. What they have in common: gorgeous coffee, passionate teams, and stunning responsive websites.