Figuring out what counts as a visit is a little different than a hit. If your web page has a lot of little pieces, perhaps images, those will all count as a hit. Someone loading such a page would add a dozen hits to your count. And every page they visit adds to the total.

But a visit is a little different. Imagine that someone visits your home page. That counts as one visit. If they keep clicking around in your site, it is still only counting one visit. But if they leave your site and come back in a half hour, then it is a different visit, so it counts again. And if someone else starts looking at your site while that first person is, then you have two visitors.

For this reason, the average number of visits your site is getting is the most accurate measure of how many people go there each day. A website might have a monthly average of 3800 hits daily, for example, but actually average only 80 visits per day.