In our dis­cov­ery process, we don’t guess what mat­ters to your audi­ence — we ask. These ses­sions are led by our co-founder Kan­dace Brigleb, who holds degrees in Cul­tur­al Anthro­pol­o­gy and Lin­guis­tics. With an anthropologist’s mind­set and a producer’s care, she crafts inten­tion­al con­ver­sa­tions designed to sur­face both qual­i­ta­tive and quan­ti­ta­tive insight.

Kandace’s approach is ground­ed in curios­i­ty, empa­thy, and pat­tern recog­ni­tion. She lis­tens for what’s said — and what’s not — iden­ti­fy­ing recur­ring themes that can shape brand posi­tion­ing, lan­guage, and strat­e­gy. These inter­views are as much about con­nec­tion as they are about data, and they reveal the emo­tion­al and cul­tur­al under­cur­rents behind your business.

Whether we’re speak­ing with your team, part­ners, or cus­tomers, this process gives us a clear sense of how your brand is per­ceived and where it has room to grow. Com­bined with our mar­ket research, it gives us the insight we need to design a brand that’s not only beau­ti­ful — but deeply aligned.