Savoir Flair
Did you know that Rachel Zoe has a Twitter account or that coral is the color of the season? Whether you are wondering who Rachel Zoe is or you are already swimming in coral, Savoir Flair is set to be your daily fashion addiction.
Founded by Haleh Nia, and based in Dubai, Savoir Flair is an exclusive online fashion magazine with an international audience. Haleh provides members with a consistent stockpile of fashion updates through daily articles and e-mails as well as updates on Twitter and Facebook.
Our goal was to create a sophisticated, fun website for a passionately growing audience. We were able to work with a sleek identity created by neighboring Portlanders Makelike and stunning illustrations by Bella Pilar.
Savoir Flair runs on Drupal which supports frequent updating, a sophisticated publishing workflow consisting of both writers and publishing editors, and an integrated advertisement system. Members not only have access to a free daily e-mail, but also are able to participate on the site through article comments and personalized favorites pages.