It is no surprise to hear that quality is the paramount concept behind the brilliant, hand-woven silk tie collection from Laxmi Designs. Laxmi’s colorful, classic ties and beautiful packaging took our breath away when they arrived on our doorstep, and right away we knew that big, beautiful images of the ties should be the North Star of Laxmi’s website design. Michael Paulus, artist and photographer extraordinaire, provided crisp, lush images for us to work. Laxmi’s clean, quality driven aesthetic took it from there.