HadleyStilwell was born out of the desire to minimize one of the challenges of new mothers – the lack of nursing/pumping-friendly clothes that fit in the workplace. Launched in January 2009, hadleystilwell.com introduces breastfeeding mothers to a sophisticated collection of well-tailored clothes for nursing, pumping and afterwards.

Needmore created a deceptively simple, updateable website that works as both a portfolio and full-featured online store (running Magento). Along with a strong clothing collection, HadleyStilwell provides nursing and pumping advice through their Milk Notes blog and weekly Milk Tweets.