The Sum>One col­or sto­ry unfolds as a visu­al nar­ra­tive con­nect­ing dis­tant worlds. Warm Cher­ry and Salmon tones emanate the vibrant ener­gy of cof­fee cher­ries ripen­ing under equa­to­r­i­al skies, while cool Dew and Pale Dew blues invoke the crys­talline waters that nur­ture cof­fee’s growth. This thought­ful chro­mat­ic dia­logue cre­ates a visu­al bridge between the envi­ron­ments where cof­fee begins its life and the spaces where it com­pletes its jour­ney — in the cup, in the moment, in community.

Every great per­for­mance requires chore­og­ra­phy, and Sum>One’s dis­tinc­tive geo­met­ric pat­tern serves as the visu­al score for cof­fee’s jour­ney. Each icon — from beans and cher­ries to brew­ing ves­sels and cups — becomes a note in this visu­al sym­pho­ny, arranged in a rhyth­mic grid that cre­ates move­ment across the pack­age sur­face. The pat­tern isn’t mere­ly dec­o­ra­tive; it’s nar­ra­tive, trans­form­ing pack­ag­ing into a sto­ry­telling medi­um that cel­e­brates cof­fee’s com­plete lifecycle.

Sum>One’s pack­ag­ing design tran­scends func­tion­al con­tain­er to become an immer­sive sen­so­ry jour­ney. The bold visu­al sto­ry­telling cap­tures imme­di­ate atten­tion through lay­ers of mean­ing — each sur­face trans­formed into a dynam­ic can­vas where geo­met­ric pat­terns pulse with rhyth­mic ener­gy. These pat­terns aren’t mere­ly dec­o­ra­tive flour­ish­es but nar­ra­tive ele­ments, each icon care­ful­ly cho­sen to rep­re­sent a chap­ter in cof­fee’s jour­ney from ori­gin to experience.

The impact-focused label­ing becomes a win­dow into cof­fee’s jour­ney, with ded­i­cat­ed space that imme­di­ate­ly com­mu­ni­cates their sus­tain­abil­i­ty com­mit­ment through the Project DIRECT ini­tia­tive. By putting a com­pre­hen­sive approach to sus­tain­able cof­fee sourc­ing front and cen­ter, the pack­ag­ing becomes both mes­sen­ger and mes­sage, its phys­i­cal form embody­ing the brand’s com­mit­ment to mean­ing­ful con­nec­tion at every lev­el of cof­fee’s journey.

The March 2025 launch of Sum>One Cof­fee rep­re­sents Farmer Broth­ers’ bold entrance into the spe­cial­ty cof­fee land­scape — a strate­gic evo­lu­tion for the 113-year-old cof­fee indus­try pio­neer. As report­ed by Dai­ly Cof­fee News, this new brand emerges as a piv­otal devel­op­ment in Farmer Broth­ers’ port­fo­lio, offer­ing a curat­ed selec­tion of sin­gle-ori­gin cof­fees and sig­na­ture blends designed to appeal to dis­cern­ing cof­fee enthu­si­asts while main­tain­ing accessibility.

As Sum>One takes its place in Farmer Broth­ers’ port­fo­lio along­side brands like Farmer Broth­ers Cof­fee Co. and Boy­d’s Cof­fee, our design sys­tem pro­vides the visu­al foun­da­tion for a brand that bridges worlds — hon­or­ing cof­fee’s craft tra­di­tions while embrac­ing con­tem­po­rary sen­si­bil­i­ties, respect­ing indus­try exper­tise while wel­com­ing curi­ous new­com­ers. The result is more than a cof­fee brand — it’s a visu­al and sen­so­ry invi­ta­tion to par­tic­i­pate in cof­fee’s most mean­ing­ful conversations.