Inheriting the Score

When Par­lor Cof­fee approached us, they arrived with more than beans and ambi­tion — they brought a metic­u­lous­ly com­posed visu­al over­ture. Franklyn, their brand archi­tects, had craft­ed an exquis­ite styleguide and sev­er­al foun­da­tion­al page designs that cap­tured Par­lor’s evo­lu­tion from bar­ber­shop pop-up to Brook­lyn’s cof­fee poet. 

Like musi­cians receiv­ing an ele­gant­ly writ­ten score, we rec­og­nized the under­ly­ing bril­liance and pre­pared to trans­form nota­tion into sym­pho­ny. The styleguide served as our tonal foun­da­tion — a visu­al pen­ta­gram where Par­lor’s aes­thet­ic phi­los­o­phy was inscribed in pre­cise typog­ra­phy, col­or har­monies, and spa­tial relationships. 

Entrust­ed with Franklyn’s visu­al vocab­u­lary, we began com­pos­ing addi­tion­al move­ments to com­plete the dig­i­tal concerto. 

The brew guides emerged as instruc­tion­al poet­ry. Here, pre­ci­sion meets rit­u­al in a dance of mea­sure­ments and tech­niques, ren­dered in visu­al lan­guage that hon­ors both sci­ence and ceremony.

The sub­scrip­tion builder became our most ambi­tious arrange­ment — a dig­i­tal ate­lier where cus­tomers orches­trate their per­son­al cof­fee jour­ney through inter­wo­ven selec­tions of cof­fee, grind, and rhythm. Like a well-com­posed sonata, the expe­ri­ence guides users through com­plex deci­sion-mak­ing with the grace of a con­duc­tor’s baton, each screen a mea­sured pro­gres­sion toward the per­fect recur­ring cof­fee ritual.

While visu­al design forms the face of the cus­tomer expe­ri­ence, we rec­og­nized that Par­lor’s artistry extends beyond aes­thet­ics into the pre­ci­sion of their pro­duc­tion process. Here, we com­posed an invis­i­ble archi­tec­ture — a pro­duc­tion and ful­fill­ment ecosys­tem that trans­forms dig­i­tal selec­tions into roast­ing sched­ules and ship­ping manifestos.

This sys­tem became Par­lor’s dig­i­tal roast­mas­ter — a pre­scient advi­sor cal­cu­lat­ing roast require­ments and orches­trat­ing the dance between online demand and fulfillment.