From the start, Oliver’s inter­ests in high­light­ing grow­ing regions and using unique cof­fee pro­cess­ing meth­ods to extract unique fla­vors caught our atten­tion. This led to the idea of cre­at­ing a unique bag design for each region, result­ing in a visu­al­ly impres­sive set of six dif­fer­ent cof­fee pack­ages rem­i­nis­cent of record releas­es. The uni­form struc­ture of the bag’s back cov­ers tells Oliver’s unique sto­ry, echo­ing the bold lines and metic­u­lous grid of vin­tage Jazz albums.

We select­ed a geo­met­ric sans-serif type­face that draws upon a rich, cen­tu­ry-long his­to­ry of glob­al design. The brand word­mark is set in a cus­tomized ver­sion of the type­face Dun­bar, a design by Hawai’i‑born CJ Dunn. The ethos of Dunn’s design har­mo­nized per­fect­ly with the brand’s iden­ti­ty, lead­ing to a remark­able result.

As Dunn explains, ​“I real­ized that this real­ly tall ver­sion had a lot of inter­est­ing per­son­al­i­ty and ener­gy in it. I had seen a lot of designs in the mid­dle but not as much at these extremes. Instead of com­pro­mis­ing the most inter­est­ing designs, I kept both Tall and Low as dis­play vari­ants and designed a more mod­er­ate Text vari­ant to work for small­er sizes.”

The Oliver’s Cus­tom Cof­fee brand stands as a bea­con for cof­fee lovers, releas­ing a series of unmiss­able cof­fee hits. In line with this, our web­site mir­rors the vibrant col­ors and ener­gy of each indi­vid­ual cof­fee release. Every cof­fee page show­cas­es the unique fla­vors and roast cus­tomiza­tions avail­able. As a web­site craft­ed specif­i­cal­ly for the dis­cern­ing cof­fee enthu­si­ast, it takes full advan­tage of Shopi­fy 2.0 theme capa­bil­i­ties with Agtron Scores, roast cus­tomiza­tions, fla­vor notes, and com­pre­hen­sive details about what sets each cof­fee release apart.