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La Marzocco Commercial

Producing a modern, world-class commercial website that elevates La Marzocco’s beautifully handcrafted machines

In the world of spe­cial­ty cof­fee, few names com­mand as much respect as La Mar­zoc­co. Since 1927, this Flo­ren­tine icon has defined the stan­dard for pro­fes­sion­al espres­so machines, blend­ing time-hon­ored crafts­man­ship with tech­no­log­i­cal inno­va­tion. When approached to devel­op a dig­i­tal pres­ence for their com­mer­cial divi­sion, we embraced the chal­lenge of trans­lat­ing near­ly a cen­tu­ry of mechan­i­cal excel­lence into a sto­ry­telling expe­ri­ence wor­thy of the brand’s legacy.
Website on a laptop
iPhone view of website worldwide
iPhone view of website worldwide
iPhone view of website worldwide
iPhone view of website worldwide
iPhone view of website worldwide
iPhone view of website worldwide
iPhone view of website worldwide
iPhone view of website worldwide
iPhone view of website worldwide
iPhone view of website worldwide
iPhone view of website worldwide
iPhone view of website worldwide
iPhone view of website worldwide
iPhone view of website worldwide
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Beyond Machinery: Crafting a Commercial Narrative

Our part­ner­ship with La Mar­zoc­co Com­mer­cial focus­es on sto­ry­telling rather than sell­ing. We cre­at­ed a dig­i­tal show­case where pro­fes­sion­al baris­tas, café own­ers, and com­mer­cial clients could immerse them­selves in the brand’s rich her­itage and tech­ni­cal exper­tise. The result is a plat­form that serves as both a visu­al gallery and an edu­ca­tion­al resource for the spe­cial­ty cof­fee industry.

New minimal design on website

Precision in Design, Fluidity in Experience

Draw­ing inspi­ra­tion from the machines them­selves — with their gleam­ing sur­faces, pur­pose­ful lines, and intu­itive con­trols — we designed an inter­face that mir­rors the La Mar­zoc­co expe­ri­ence: visu­al­ly strik­ing yet func­tion­al­ly impec­ca­ble. Every inter­ac­tion was craft­ed to reflect the brand’s com­mit­ment to pre­ci­sion, from immer­sive pho­tog­ra­phy of their com­mer­cial line­up to detailed spec­i­fi­ca­tions that speak the lan­guage of cof­fee professionals.

The Professional Portfolio: Showcasing Commercial Excellence

The cen­ter­piece of the com­mer­cial plat­form is the thought­ful­ly curat­ed prod­uct show­case. This visu­al­ly rich pre­sen­ta­tion allows café own­ers and com­mer­cial buy­ers to explore the full range of pro­fes­sion­al-grade machines, under­stand­ing both func­tion­al capa­bil­i­ties and aes­thet­ic options. From the work­horse Lin­ea Clas­sic to the inno­v­a­tive Stra­da series, each machine is pre­sent­ed with rev­er­ence for both form and function.

on mobile devices, the kb90 page showcases all of the details that make the machine so fabulous
La Marzocco Product Specification page

Knowledge Brewing: Education for Professionals

Beyond show­cas­ing prod­ucts, the plat­form serves as an invalu­able resource for the pro­fes­sion­al cof­fee com­mu­ni­ty. Through detailed tech­ni­cal doc­u­men­ta­tion, main­te­nance insights, and train­ing mate­ri­als, we’ve cre­at­ed a knowl­edge hub that sup­ports La Mar­zoc­co’s com­mer­cial clients through­out their own­er­ship journey.

Results: A Digital Expression of Mechanical Excellence

The com­mer­cial plat­form has sig­nif­i­cant­ly strength­ened La Mar­zoc­co’s posi­tion in the pro­fes­sion­al mar­ket. By cre­at­ing a dig­i­tal expe­ri­ence that hon­ors both tra­di­tion and inno­va­tion, we’ve helped the brand extend its leg­endary in-per­son ser­vice into the dig­i­tal realm, reach­ing com­mer­cial clients glob­al­ly while main­tain­ing the per­son­al touch that has defined La Mar­zoc­co for generations.

Through thought­ful design, rich sto­ry­telling, and deep respect for cof­fee cul­ture, we’ve cre­at­ed more than a com­mer­cial web­site — we’ve built a dig­i­tal home for a com­mu­ni­ty of pro­fes­sion­als unit­ed by their pur­suit of the per­fect espresso.

La Marzocco Locations page

You Have a Sto­ry Worth Telling

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