Word has it that the Ricky Gervais Podcast, the world’s most popular (and surely the funniest) such podcast, is going to a subscription model, rather than free downloads. Since we produce our own video podcast, this naturally caught my eye.

Is this going to work? We prefer to pay for much of my entertainment. I have a Netflix subscription rather than a television. I subscribe to many magazines, and prefer to pay more to have less ads. And it seems to me that $7 a month (four audio podcasts) is a bit much for two hours of chatting. More than a magazine, but it surely costs much less to produce and distribute.

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