Seth Godin’s piece Why word of mouth doesn’t happen raises compelling points about why good products don’t often get talked about. He notes that “If you like us, tell your friends,” might feel like a fine start, but it’s certainly not going to get you there. Instead, he suggests that What will change the game is actually changing the game. As a business with a 0 marketing budget, we’ve thought long and hard about what makes a business remarkable and what experiences are compelling enough that people are willing to talk about them.

For us, that change started with facing poeples’ fears about web design. Suprisingly, we found that, for many potential clients, most fears are directed not at the web desing process specifically, but more likely they were thinking about hassles after the website has gone up. We were consistently asked questions such as What are the hidden fees?, What will I end up paying each month for maintenance and updates? Our game changer was freeing our clients from the shakles of penny fees that add up quickly – that’s why we first created Ladybug and now focus exclusively on easy-to-update websites that free our clients to truly enjoy their site evolution. So, when we ask what clients love about their website, they’re talking about more than design. They’ll remark that:

• My site is “easy to use...” - Amy Tavern


• I love “Ladybug.” - Natalie Salminen


• I “love Ladybug and the ability it gives me to update my site anywheres, anytimes.” - Bob Bianchini