One of our favorite neighborhood spots to have breakfast (or lunch) at our new office is the J&M CafĂ©. Their coffee service is particularly charming. They have a giant metal “tree” that holds a huge variety of mugs (no two alike!), and you get to choose one for your coffee and help yourself.

Since we have our own cute Needmore mugs, we decided to try a little guerilla marketing. I brought one of our mugs, enjoyed a coffee, and left it behind. Sneaky!


And sure enough, every time we’ve been in there since, someone was using the mug. Which is good, because it means people must like it. It’s probably that adorable Tim Root drawing.

Speaking of those mugs, if you come to our grand opening next Friday (watch for an email invite, or do go ahead and let us know if you want the details!), we’d be happy to give you one!

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