Seth Godin has reposted an article he wrote more than a year ago for the magazine Fast Company. It’s an excellent read.

Smart organizations ignore the urgent. Smart organizations understand that important issues are the ones to deal with. If you focus on the important stuff, the urgent will take care of itself.

A key corollary to this principle is the idea that if you don’t have the time to do it right, there’s no way in the world you’ll find the time to do it over. Too often, we use the urgent as an excuse for shoddy work or sloppy decision-making.

I couldn’t agree more. Make sure you know the difference between the important and the urgent stuff. You may not always be in the spotlight, but you’ll be the one with the consistent, high-quality results.

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