Do It Yourself has become something of a mantra among the crafty subculture, evidenced by magazines like Readymade and Make. DIY, meaning to do as many things as possible yourself, rather than buying or paying someone else to do it. But does that always make sense?

There are some things you should definitely do yourself. We build websites, we do graphic design, we consult and advise. Those are things that we do best, the stuff that gives our company value. But for things outside our scope of specialty, such as the particulars of online billing, or complex project management needs, or industrial-strength backups of our valuable files, these are things we might not be best suited to do. In fact, if we tried to do all these things ourselves, we’d never find time for what makes us special as a company.

Find the things that you do better than anyone else in the world, and focus on being the best at those things. They give you leverage and make you unique. Maybe don’t try to do it all yourself.

(We’ve written another article on a similar topic before, but it bears repeating!)