We’ve been redesigning our site. What can I say. New year.
As the work has progressed, we’ve honed in on what resonates with us and what doesn’t. (We’ve done quick redesigns of our site a half dozen times over the past 9 years… but this time we are creating something that will last.)
The goal: timelessness. The advent of retina-quality graphics have reminded us that computer-based design can be beautiful. Not the kind of pseudo-beauty that you allow for, provided that the viewer’s imagination can “smooth out the pixels” or “compensate for the jaggies” or such. You really can make a website that holds up to standards higher than print.
This is Real Art.