Clients

Hunter Qualitative

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Hunter Qualitative Image

We feel a kindred connection to Hunter Qualitative, we are both creative firms with a love for telling people’s stories. We both take an obsessive approach to getting to know our client and we have fun doing it! As with all of our projects, we took the time to understand their business, we analyzed the competition and made suggestions to give Hunter an edge. Their work is informative, artistic, insightful and engaging. Needmore set out to make a website worthy of the clever crew at Hunter Qualitative.

We took time getting a feel for Hunter’s personality: meeting with the founder Jon McNeil, reading Hunter’s published work, watching their documentaries and brainstorming the most creative ways to showcase their work on the website. Case in point, Jon referenced the movie Rushmore as design inspiration. That very night our designer, watched Rushmore for homework and came back in the mooring brimming with ideas to implement into the site design.

What can we say, design is serious business folks. If you are hungry for the details, please take a look at our portfolio.

Brand New Website for Gist Brands

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gist-work6

Gist Brands (the artist formerly known as View Design) is a brand agency that specializes in bringing established brands into a new era. With their own rebrand fresh off the press, Gist looked to Needmore Designs to make a Website worthy of their brand spanking new identity.

Naturally, we were game.


Stumptown Website Version 6.0

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The New Stumptown Coffee Website

We first built a website for Stumptown in the Fall of 2000.

Actually, Ray did, because Needmore hadn’t even been born yet. As you may already know, our Creative Director was Stumptown’s first Barista back when they opened their doors on Division in 1999. Ray has been designing their websites ever since.

Over the next dozen years, the site went through half as many revisions. For a while, it was built in Flash, then after the iPhone started becoming popular, a redesign brought it the smooth grey curves that lasted for three and a half years.

Finally, working closely with the Stumptown Creative Department, we embarked on a project to bring the website into a new era. Magento was chosen to handle the exacting needs of their sophisticated ordering system, while WordPress was ideally suited for the content-rich, education-driven site they really wanted. Stumptown feels that the better folks understand coffee, the more they’ll want to buy from Stumptown, and we couldn’t agree more.

Because we were building this site to last, we took plenty of time to get it right. This started with extensive planning meetings involving numerous internal Stumptown staff stopping by Needmore for half-day brainstorming and planning sessions. With the goals firmly captured, we moved on to a very productive several rounds of mockups, exploring several very different approaches before arriving at the direction you see now.

Here are some design mockups we considered:

  • Mock Up Version 1
  • Mock Up Version 3
  • Mock up Version 4
  • Needmore Stumptown Mock Up Version 5
  • Needmore Stumptown Mock Up Version 6
  • Needmore Stumptown Mock Up Version 7

Because we are anthropologists at heart, we are all about tellings people stories. We were pumped to tell the Stumptown story and show the faces of the people behind Portland’s favorite staple. This most recent iteration includes producer profiles, so that you can see the real people that harvest the beans for Stumptown, and see first-hand the process that goes into every Stumptown roast.

Overall, the project was a resounding success, and launched in December of 2012. It features hundreds of pages of content and thousands of gorgeous photos. A new highlight video is being prepared for the home page, and all of the ordering and shipping is coordinated by the Magento-powered backend. In previous versions, the Stumptown website was only selling coffee. Now, they are selling grinders, coffee filters, mugs, and of course their signature beans. Virtually every piece of content on the site can be updated by Stumptown in-house, and the staff has been trained to be comfortable working with these systems.

Visit Stumptown Coffee Roasters to see the results. We hope you enjoy it.

Vignette’s Website Goes Forth

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We’ve just launched a new website for Vignette Brand Communications.

We knew we were in for a treat the first time we stopped in to meet the Vignette team; we’ve never been to a studio with such genuine warmth and as many smiles (the adorable baby was a bonus). This group is top notch. Brands need communication — these are the people you want telling your story.


Kudos to Savoir Flair

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It isn’t often that clients completely surprise us, but Savoir Flair just did. Savoir Flair is the leading online fashion publication in the Middle East and we’ve ever had the privilege of working with them since day one.Recently, they’ve started streaming live events and instead, of simply putting a video on their site, they took the trouble to make a beautiful layout and get the video just right. It sets the scene and it looks fantastic.


Savoir Flair Launches Dubai Edition

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Needmore works with Savoir Flair, international fashion magazine, to launch its long-awaited Dubai edition.

We are so proud to announce the launch of Savoir Flair’s Dubai edition!

While our relationship with Savoir Flair is not new (we’ve been working with them since December 2008 way before they first hit the world wide web), our continued partnership with the magazine has allowed us to continue to help their online presence evolve, including creating the brand spankin’ new Dubai section. Not to mention, the women of Savoir Flair are such extraordinary colleagues that we have long considered them a part of the Needmore family!

Savoir Flair magazine, based in Dubai, gathers content from style capitals all over the world and is exalted as the first fashion magazine to come out of the Middle Eastern market. It is now one of the only publications delivering content for an international audience. The Dubai section, which was launched this week, is an homage to the magazine’s hometown. Editor in Chief, Haleh Nia, dedicates the new section to Dubai’s local labels and designers. (Read more about that in this inspiring interview.)

To celebrate the new section, Savoir Flair threw a fabulous, upscale cocktail launch party in February for all Dubai’s finest fashionistas. Unfortunately, since Ray’s “incident” in Cancun last year, we haven’t been allowed to travel outside of the country… but we kept tabs on the glamourous affair through media coverage and photos. The event included live music, delectable finger food, photo booth by Fish Face, giveaways and, of course, Flairtinis. We’re so bummed we missed out.

Nevertheless, Needmore continues to truck on, working closely on the magazine’s website and newsletter design. We look forward to Savoir Flair’s inevitable growth and to working with them even more in the future.