Ruthless Focus

Most folks misunderstand what makes Apple’s products so special. One of the most underrated keys to their success is the degree to which they focus their products.

“There’s no magic to the product planning cycle at Apple beyond a ruthless focus on a limited set of use cases. What each product does in the first iteration is going to be narrow, but those things are going to be airtight.

From “Design Crazy” by Max Chafkin.