Monthly Archives: June 2009

On Line

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We’ve mentioned to you how over the moon we are about Amy Tavern’s jewelry. That’s no secret – the girl is a metal artist (we’re especially excited about her June jewelry of the month, East Meets West). This week, we’re equally impressed with Amy’s online presence. After taking a self imposed month off from online activities, Amy is back with unparalleled enthusiasm. Whether she is putting out here summer newsletter, Twittering up a storm, or organizing her links page – Amy is completely present and enthusiastic about her online presence. And, from her summer news, it is obvious that she is plenty busy offline as well. Kudos, Amy.

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Twitter Matters

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This client offers a service business that shares the same building with Needmore. Many folks in the building are on Twitter, and we “broadcast” to each other by adding a #omcc “hash tag” to our messages. This is a quick, simple, and effective way to talk to the people around us. For example, we decided to invite everyone down for drinks a past Friday, so we sent a quick tweet out. We had a great turnout.

One of my suggestions was that if there was a break in her appointments that she wanted to fill (quickly), she could send out a message to the building offering $10 off if they were willing to use that empty slot in her schedule. This benefits everyone – potential customers would save money, become more aware of her business, and she would be able to spend more time working with clients.

It goes without saying that Twitter is a Big Deal for businesses. I follow a lot of local businesses, and I can tell that many other users nearby do as well. Sometimes a business owner will joke that if they were to start using Twitter, they wouldn’t have time to actually run their business. I think this is a bit disingenuous, since the beauty of Twitter is how little time actually takes to post an update! Saraveza does so all the time; it probably takes one minute to mention the new beer specials for the week, and plenty of folks are interested – and probably come down to taste. That’s a big win for everyone.

Don’t doubt the power of Twitter to help your business. If nothing else, it will surely make it more interesting.

Savoir Flair

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Did you know that Rachel Zoe has a Twitter account or that coral is the color of the season? Whether you are wondering who Rachel Zoe is or you are already swimming in coral, Savoir Flair is set to be your new best fashion friend.

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Founded by Haleh Nia, Savoir Flair is an online fashion magazine and daily free e-mail.  Haleh makes it easy to keep up-to-date with Twitter, Facebook, articles and a free daily e-mail.

 

 

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Getting the Word Out with Flair

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We are working away on an exciting project for Savoir Flair, a stunning new fashion magazine built for a global audience. While we’ve been enjoying crating the website and newsletter for the magazine, founder Haleh Nia has been stunning us with her approach to getting the word out about her project before it is even launched.

Haleh has set up an active Facebook page (with 75 followers and counting to date). Her fans are already brimming with excitement for the magazine to launch, “I love it!” they’re saying. Savoir Flair also has a Twitter page where followers can see a countdown to launch as well as glimpses of what the magazine will be covering.

If all of this isn’t enough, you can also head right over to Savoir Flair’s website and sign-up for their newsletter now.

 

Waiting for iPhone 3.0

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Well, I guess it’s that time again. We wait until early next week to see what Apple has in store for us, both on the iPhone and in the desktop Mac OS. There have, of course, been plenty of rumors, but there are two features I don’t expect, but would really like to see.

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1. Guest accounts. Sometimes you want to loan someone your phone for a few minutes – or hours, or days – and it would be nice to have a “guest account” like the desktop OS does. They wouldn’t be able to see any of your customizations, applications, or personal data. The user would only be able to use the basic iPhone applications and features, and when you got your phone back and turned that mode off, it wiped all the data. This is one of those features that seems like you’d never need it, but then you do, and you would be quite grateful.

2. Reminder sync. I’m calling it this for lack of a better name. The problem is that I have a MobileMe subscription, and so my calendar stays in sync between my two Macs and my iPhone. Problem is, last night was “garbage night” and I needed to remember take out the trash. My iPhone reminded me, then I got a reminder on my laptop. When I got into work this morning, I got a reminder on my desktop Mac. It’s not a big deal, but why can’t MobileMe remember that I was reminded – and acknowledged that reminder – once already?

At any rate, I’m pretty excited about the new phones, and while I don’t expect to wait in like like I did for the one I have right now, I am definitely hoping to get my hands on one as soon as I can!